For Founders
High-performance coaching designed for founders who want to lead well while building the future
Founder’s Leadership Jumpstart
For founders shaping the future, who want to grow and scale without losing themselves.
Building a business can be exhilarating as well as exhausting and isolating. With growth and scale comes complexity: building teams, managing investors, making high stakes decisions, and holding it all together.
This track gives solo founders or co-founding teams a dedicated lab to step back, think strategically, and lead from a place of clarity. We’ll work on sustaining yourself, so your growth and scale with your business is intentional—not accidental and you down burnout.
Format: 3 months, 60-min biweekly 1:1 or team coaching
Includes: High-touch, evidence-based assessment to deepen awareness, leadership development and alignment, strategic insight and practical tools
Who it’s for: Early stage to Series A founders
VC Portfolio Leadership Lab
For Venture capital firms—because the hardest thing about building a startup isn’t the product, it’s the people. Leadership is your most scalable asset.
Facts: 65% of startups fail due to people problems. 75% of female founders have experience burnout. Burnout and mental health issues are among the top unspoken issues in early stage investing. High-performance coaching positively improves entrepreneurs’ well-being, and accelerates progress toward goals.
Improves founder resilience and retention. Managers stress and reduces burnout. Develops leadership capacity for founders before it’s a crisis, and increases leadership skills as they scale.
Format: Retainer-based coaching program for portfolio companies, 1:1 coaching on-demand or structured cohorts
Includes: High-touch, evidence-based assessment to deepen awareness, leadership development and alignment, strategic insight and practical tools
Who it’s for: Venture capital firms wanting to de-risk their portfolio companies
Founder Power Hours
Fast, focused, game changing. These are laser-focused catching sessions for founders ready to tackle a pressing leadership challenge — from co-founder conflict to scaling your first team to managing stress before it burns you out. Walk away with clarity, actionable strategies, and the confidence to move forward.
Format: 90-minute virtual sessions
Includes: 1:1 coaching on the specific leadership challenge, with practical guidance
Who it’s for: Founders looking for a “quick" win” to a leadership challenge
Example Topics:
“From Founder to People Leader: Your First 90 Days With a Team”
“Dealing With Founder Stress Before It Deals With You”
“From Peer to Leader: Navigating the Transition”
Leadership is your most scalable asset
Not a Founder? Check out Coaching for Women in Leadership
What people are saying
Liz brings a rare combination of deep, applied organizational psychology expertise, rigorous measurement chops, and sharp product intuition to our advisory board. As a founder pioneering in developer experience, I’ve leaned on her as a thought partner to pressure-test ideas, challenge assumptions, and connect the dots between employee insights and product-market fit. Her background in organizational science and extensive experience in the employee experience and survey space, gave us a credible edge in designing meaningful, actionable measurement tools—and her ability to toggle between strategic direction and human nuance has been invaluable. Be it conversation or text, conversations with Liz creates space for both grounded brainstorming and bold thinking, and her impact shows up not just in our product, but in how I lead.
— Abi Noda, CEO & Founder, DX
Before working with Liz, I was challenged with limiting beliefs and gremlins that dictated my inner monologue that played on repeat, "You don't deserve to have a seat at the table, nobody will take you seriously, and your voice isn't strong enough to be heard."
Immediately, Liz guided me to identify that I was holding a lot of catabolic energy in my life that was stunting my growth in discovering what possibilities I had in me all along. She helped me realize some of the rules I had for myself were outdated and I needed to write new ones…
— Zoe Shields, Founder & CEO, Meraki Coaching, LLC