For Startups Leaders
De-risking growth by solving the people problems that sink startups.
The Founder Reset
Protect your runway by resetting before you burn out
A rapid intervention when a founder feels stuck, drained, or in conflict. Marketed as the “pressure valve” that protects both the founder and the business.
Format: 2, 50-minute 1:1 sessions within 2 weeks + 30-minute follow-up.
Deliverable: Founder leaves with a personalized reset plan: energy audit, communication alignment scripts, and short-term focus shifts. Add-on, personalized assessment available.
For: Founders direct (they feel the pain most)
Co-Founder Conflict Lab
Prevent your next board meeting from turning into a divorce.
65% of startups fail due to people problems. Co-founder drama is the #1 reason teams fracture. Quick, surgical way to save partnership - and your company.
Format: 2-3hr workshop with co-founders + 1:1 pre-calls.
Deliverable: Co-founder alignment map (values, roles, communication agreements, decision-making framework).
For: Founders or VCs / Accelerators footing the bill when they sense trouble.
Portfolio Health Check
Your founders’ biggest risks aren’t in the product — they’re in the people.
Founder/CEO replacement can cost 6-12 months of momentum. 70% of founders experience burnout, leading to exists and unrecoverable cost. De-risk your portfolio by millions with data you can brag about.
Format: Short founder survey (burnout, leadership tension, scaling stress) + your analysis + a 90-min debrief with the VC / Accelerator.
Deliverable: Portfolio Leadership Risk Report: highlights top risks, quick wins, and anonymous founder voice themes.
For: VCs or Accelerators who want to be seen as “value-add”
Leadership is your most scalable asset
Not in a startup? Check out development for Women.
What people are saying
Liz brings a rare combination of deep, applied organizational psychology expertise, rigorous measurement chops, and sharp product intuition to our advisory board. As a founder pioneering in developer experience, I’ve leaned on her as a thought partner to pressure-test ideas, challenge assumptions, and connect the dots between employee insights and product-market fit. Her background in organizational science and extensive experience in the employee experience and survey space, gave us a credible edge in designing meaningful, actionable measurement tools—and her ability to toggle between strategic direction and human nuance has been invaluable. Be it conversation or text, conversations with Liz creates space for both grounded brainstorming and bold thinking, and her impact shows up not just in our product, but in how I lead.
— Abi Noda, CEO & Founder, DX
Before working with Liz, I was challenged with limiting beliefs and gremlins that dictated my inner monologue that played on repeat, "You don't deserve to have a seat at the table, nobody will take you seriously, and your voice isn't strong enough to be heard."
Immediately, Liz guided me to identify that I was holding a lot of catabolic energy in my life that was stunting my growth in discovering what possibilities I had in me all along. She helped me realize some of the rules I had for myself were outdated and I needed to write new ones…
— Zoe Shields, Founder & CEO, Meraki Coaching, LLC